THE FUTURE OF MAIN STREET
Los Angeles 4.0 campaigns deepen the emotional connection to Main Street businesses, history, and hiking trails. Our four types of Virtual Reality (VR) allow a tourist to plan their trip to a local community by exploring a mall or previewing a hotel’s amenities. These immersive experiences provide visitors with the opportunity to make better dining and retail choices. Our Augmented Reality (AR) campaigns guide residents and tourists on a fun, interactive experience that connects them with local history, menus, or the latest shopping deals. Breezy, our AI avatar mascot, improves retail navigation and takes your restaurant orders during peak hours. Our interactive, delivery, and cleaning robots improve the customer experience and employee morale. Our mission is to deploy new tools to unleash your connection to Main Street.
WORKING TOGETHER TO RETHINK WHAT'S POSSIBLE
Los Angeles 4.0 honors the past while stepping boldly into the future. Local VR For Good projects create hundreds of immersive 360-degree nature videos to support lonely and isolated seniors by restoring connection, memory, and dignity.
Local History Projects add dimension and depth by transforming forgotten archives and historic sites into interactive learning experiences. Through AR walking trails, digital displays, and family-friendly, ready-for-the-future workshops, residents can explore how Main Street evolved and begin to see how past innovations can guide the next generation.
The Fallen Heroes initiative honors local service members by bringing their stories to life through Augmented Reality campaigns and VR Worlds. Families and students can view photos, explore narratives, and visit virtual memorials that help bridge generations while inspiring gratitude and understanding.
The Black Innovators campaign spotlights African American changemakers from Los Angeles’s history. Through school partnerships, digital exhibits, and community murals, it ensures their stories are visible and valued, not hidden or overlooked.
Together, these four campaigns help reimagine Main Street as a connected, ready-for-the-future place.
Los Angeles 1.0 (1750-1830)
Los Angeles 4.0 (Future of Main Street)
Los Angeles 1.0 (1750-1830)
Los Angeles innovation grew through Indigenous knowledge and Spanish ingenuity, shaping early agriculture, water systems, trade, and community foundations rooted in shared local collaboration.
Los Angeles 2.0 (1870-1914)
Los Angeles 4.0 (Future of Main Street)
Los Angeles 1.0 (1750-1830)
Los Angeles's innovation accelerated as railroads, electricity, and early automobiles transformed Main Streets, powering commerce, mobility, and connected city life as communities grew.
Los Angeles 3.0 (1950-2024)
Los Angeles 4.0 (Future of Main Street)
Los Angeles 4.0 (Future of Main Street)
Los Angeles innovation shifted toward car-centered growth as highways, suburbs, and shopping centers reshaped daily life, commerce, and community connections across a metropolitan landscape.
Los Angeles 4.0 (Future of Main Street)
Los Angeles 4.0 (Future of Main Street)
Los Angeles 4.0 (Future of Main Street)
Los Angeles innovation advances by blending Main Street values with AI, quantum computing, robotics, and new mobility, ensuring technology strengthens community and opportunity.
Empathy as Innovation
Los Angeles Black Innovators
Honoring Our Fallen Heroes
Los Angeles 4.0 VR for Good connects technology and humanity through immersive VR experiences that educate, heal, and unite communities while preserving heritage and inspiring empathy for a more connected future.
Honoring Our Fallen Heroes
Los Angeles Black Innovators
Honoring Our Fallen Heroes
The Los Angeles 4.0 4.0 Fallen Heroes Project honors those who gave everything for freedom by uniting families, history, and technology through immersive VR and AR stories that keep their courage alive.
Los Angeles Black Innovators
Los Angeles Black Innovators
Los Angeles Black Innovators
The Los Angeles 4.0 4.0 Black Innovators Project celebrates generations of visionary leaders, blending history, technology, and heritage to honor the innovation that continues to shape Main Street’s future.
Start Your Innovation Race
Los Angeles Black Innovators
Los Angeles Black Innovators
Los Angeles 4.0 4.0 launches the climber’s journey by blending local history with emerging technology, fueling curiosity, teamwork, and bold ideas that shape the next generation of Main Street innovators.